Over the years, many sources have asked the dreaded question: Will I get to see what you write before it’s published?

In almost every instance, the answer is no. That’s the rule at most publications. But it’s the damage the request can do to a relationship with a reporter that should make you think twice about asking.

Why? The request implies a lack of trust. I may take offense when I hear it and be less likely to call you as a resource again. (I may, however, give a free pass to new companies, whose owners may ask out of innocence or because they’re unaware of the protocol.)

But it’s the timing that upsets me most. Without fail, the question gets posed at the end of a wonderful, in-depth interview.

Why end it on an awkward note?