Are you one of the millions out there that still thinks Twitter is a fad? Most commonly we hear “I just don’t have time” or “I just don’t get it.” Regardless of your hang-up, it’s time to start Tweeting.

For most active Twitter users, there is an “ah-ha” moment that gets them hooked. But for almost every active Tweeter out there, there is an inactive one. These are individuals that signed up to see what Twitter was all about, but haven’t engaged the medium. The majority of these users probably have done little to make Twitter relevant to them. If you are one of them, consider taking these basic steps to tap into the power of Twitter.

• Use Twitter’s “Find People” page to see who you know on Twitter and follow them.

• See who people you know are following to make new and relevant connections.

• Use Twitter’s search function to find contacts Tweeting about subjects relevant to you and start following them.

• Start Tweeting!

• Pick a topic or two that is of interest to you and/or your customers. You must be passionate about something – make it easy on yourself.

• Post useful links to articles that interest you or resources that may be helpful to individuals following you.

• Don’t be too promotional. No one will want to follow you if all you Tweet about is how great you are or your company is.

• Take 10 minutes out of your day, once or twice a day, and dedicate it to Twitter. Use this time to    make a relevant Tweet, comment on a Tweet that interests you, re-Tweet information that might be of interest to your followers, thank new followers for following you, and search out new contacts to follow.

• Consider using an application to help manage the ADD that often develops around Twitter. TweetDeck (http://tweetdeck.com/beta/) is a fantastic free app that helps you categorize and manage your Twitter account right from your desktop.

• Keep your personal and/or company brand in mind. Remember your Tweets are available for all to see. If it’s something you wouldn’t share with your competition or most conservative client, please don’t Tweet about it!

Okay 140 characters or less GO!